Our Team

SUE RUFF, B.A. LLB
Director of Marketing and Creative Content

Sue was born and raised in Winnipeg, Manitoba and attended the University of Manitoba where she completed a Bachelor of Arts degree in 1993. She then went on to complete her Bachelor of Law degree and graduated in 1997. Growing up with parents in the airline industry and while working to earn her way through her degrees she developed a keen interest in all things aviation and an unbridled love for travel. During law school she worked in sales and marketing for Jet Vacations where she was a top sales agent and went on to work for Canada 3000 airlines upon graduation from law school. Sue continued her personal interest in aviation and obtained her private pilot’s license in 2001.

Upon leaving the airline industry Sue continued her passion for learning about diverse cultures and travel and joined the sales and marketing team at the Worlds Largest Multi-Cultural Festival – Folklorama. During this time she helped lead the team to successfully achieve over 400,000 yearly visits while celebrating diversity and promoting cultural understanding.

Sue also owned a successful event planning and promotional company where she honed her skills to organize large sale events and provide unique promotional items to clients. This business led her to a sales role at Pfizer Consumer Health care and her connection to the dental industry. Quickly knowing that dental was an area she was passionate about she joined the Zimmer Dental team in 2007 where she immediately connected with Dr. Jack Lipkin and Dr. Marshall Hoffer. During her 8 years at Zimmer dental she approached dental sales with a consultative and educational approach and from this numerous unique, successful, fun and informative education seminars were coordinated and administered.

Sue’s varied career path in travel, dental, event planning and marketing and the skill set attained has converged with the opportunity to work with Kennedy Professional Educational Seminars.