SUE RUFF, B.A. LLB
Director of Marketing and Creative Content
Sue was born and raised in Winnipeg, Manitoba and attended the University of Manitoba where she completed a Bachelor of Arts degree in 1993. She then went on to complete her Bachelor of Law degree and graduated in 1997. Growing up with parents in the airline industry and while working to earn her way through her degrees she developed a keen interest in all things aviation and an unbridled love for travel. During law school she worked in sales and marketing for Jet Vacations where she was a top sales agent and went on to work for Canada 3000 airlines upon graduation from law school. Sue continued her personal interest in aviation and obtained her private pilot’s license in 2001.
Upon leaving the airline industry Sue continued her passion for learning about diverse cultures and travel and joined the sales and marketing team at the Worlds Largest Multi-Cultural Festival – Folklorama. During this time she helped lead the team to successfully achieve over 400,000 yearly visits while celebrating diversity and promoting cultural understanding.
Sue also owned a successful event planning and promotional company where she honed her skills to organize large sale events and provide unique promotional items to clients. This business led her to a sales role at Pfizer Consumer Health care and her connection to the dental industry. Quickly knowing that dental was an area she was passionate about she joined the Zimmer Dental team in 2007 where she immediately connected with Dr. Jack Lipkin and Dr. Marshall Hoffer. During her 8 years at Zimmer dental she approached dental sales with a consultative and educational approach and from this numerous unique, successful, fun and informative education seminars were coordinated and administered.
Sue’s varied career path in travel, dental, event planning and marketing and the skill set attained has converged with the opportunity to work with Kennedy Professional Educational Seminars.
DR. JACK LIPKIN, B.SC., D.M.D.
Dr. Jack Lipkin is an assistant professor in the Department of Dental Diagnostic and Surgical Sciences, the Dr. Gerald Niznick School of Dentistry, Rady Faculty of Health Sciences, University of Manitoba. Dr. Lipkin is past President of the Winnipeg Dental Society, and has served on many boards of the Manitoba Dental Association. He is a member of the Association of Prosthodontists of Canada; Canadian Dental Association; Chicago Dental Society; Academy of Osseointegration; and has served on the board and is past President of the American Academy of Fixed Prosthodontics. Dr. Lipkin is the 2020 recipient of the George H. Moulton Lifetime Achievement Award from the American Academy of fixed Prosthodontics.
Dr. Lipkin has published articles in the Canadian Dental Association Journal and Family Health. He has lectured nationally and internationally on Prosthodontics, and is a Fellow of both the Pierre Fauchard Academy and the International College of Dentists. Dr. Lipkin is in full time private practice, limited to Prosthodontics, in Winnipeg, Manitoba. Dr. Lipkin and his wife Debbie, live in Winnipeg, and are the proud parents and grandparents of two grown daughters, son-in-law, and three grandchildren.